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News - Tagra I
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Tagra has made big changes in both image and branding and in the general thought process regarding the market place. Tagra`s launch took place at both In Cosmetics 2008 and NYSCC 2008 exhibition held in Amsterdam and New Jersey, respectively.
For the first time, Tagra is presenting itself as a PLATFORM and not a PRODUCT with renewed emphasis as an
Enabler an empowering technology allowing customers
to work on products and combinations.
Brand Platform an approach broad enough to support a wide scope of
products and fields of work.
Brand Platform a technology emphasizing both flexibility and versatility.
It is well-known that the consumers are the main inspiration for the development of new products and attitudes. Tagra`s Branding Values combined with Working Values
increase the powers of
..
Creativity
Open-Mindedness
Empowerment
Excitement
Tagra`s new technology definition, namely RND Release on Demand Technology provides a "reason to believe" in Tagra`s technological capabilities and its brand essence Open New Dimensions
- It is Common denominator that enables us to meet the needs of R&D people at both a functional and scientific level and at the same time formulate marketing benefits We deliver a clear distinct message!
- It provides tools to the R&D people to help sell the ingredients to their marketing people.
- It makes it possible to communicate multi-benefits.
- It emphasis it`s flexibility and versatility attributes
- It is a concept that is able to evolve over time
- It is a refreshing and innovative approach in the competitive environment.
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